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Content Writing
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Creative Brief
Step 1 of 3
33%
Project Deadline
*
We require a minimum of 2 weeks to research the submitted creative brief, your business and write content. (depending on the amount of content required)
2 weeks from creative brief submission
3 weeks from creative brief submission
4 weeks from creative brief submission
Company Tagline / Motto
*
Please provide your company slogan, tagline or motto.
Contact Name
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Please provide the point of contact name for the copywriter to ask questions.
Contact Email Address
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Please provide the point of contact email address for the copywriter to ask questions.
Contact Mobile Number
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Please provide the point of contact mobile number for the copywriter to ask questions.
Job Background Information
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Please elaborate on your company or organization and please detail why you require copy written?
Project Description
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Please explain why you need copy produced for this project? SEO, Lead Generation, Marketing, Express Ideas or Concepts?
Objectives
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Please explain what you require the copy to achieve? Draw in readers attention? Rank high in google for certain keywords?
Target Audience
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Please explain the audience of readers your appealing to? Age, Gender, Social Status, Hobbies if relevant.
Call To Action
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Please explain what you wish your audience to do as a response to reading the copy? call, email, request quote, if relevant.
Tone and Style
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Please explain what tone and style you wish the copy to be written? professional, formal, casual etc.
References
*
If you have examples of copy or text you love, please provide links or examples. This will give us an idea of how you want us to portray your copy and branding.
SEO Keywords
*
If you know what keywords you wish to target in your copy. Please list them here, if you have primary and secondary keywords please note them down also.
Company Background and Values
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How long has your business been running? When did your business start and what is your company philosophy?
Customer Pain Points
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What keeps your clients awake at 2am? What influences their decision to buy or use your services?
Barriers To Purchase
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What makes it difficult to for customers to decide to buy your product or services? Is there anything that customers need to overcome before settling such as price or reviews?
Value Proposition
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What do you offer to solve customer frustrations? What real value you offer to your customers?
Competitors and Industry Bodies
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Give me an insight into the market and industry you or your organization works in?
Alternatives
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What are potential alternatives to your product or services?
Your USP or POD
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What makes your organization special or different to others?
Testimonials
*
Do you have any quotes or testimonials from clients you wish to share with us?
Brand Personality
*
Describe the personality of your business in 5 words or fewer.
Clubs, Industry Memberships and Awards
*
How can you validate your expertise?
Existing Marketing Material Attachment
Please attach any marketing material so our copy complements your marketing strategy.
Drop files here or
Accepted file types: jpg, gif, png, pdf.
Must Have for Each Page?
Please list what you require for each page?
Must Not Have for Each Page?
Please list what you do not require for each page?
Name
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